There seems to be an endless number of rules on how to become a successful blogger. At times, the rules even contradict each other. A few of the more common rules are:
- Always self-host
- Post at least once a day
- Pick a niche and stick to it
- Be personable
- Optimize keywords in every post
- Build an email list
How important how these rules?
In his book, “The Golden Rules of Blogging,” Robin Houghton takes a look at the most common rules. He explains their origin, level of risk involved in breaking the rule, and discusses the pros and cons of each rule.
Robin Houghton also tells the reader the validity of each rule depends on what you want to achieve with your blog.