After a tragic fire killed three astronauts in 1967, the employee moral at NASA was devastated. The nation also began to question the validity of America’s space program.
Al Chop was the Deputy of Public Affairs at the time. He decided to use Snoopy as NASA’s safety mascot. The goal was to get workers and the public to feel connected to the space program. This would improve safety compliance among the workers and develop a renewed interest among the population.
Charles Schulz’s agreed to allow NASA to use his character and “Snoopy, the Astronaut” program was born in 1968.