Cold Spell Confusion

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The local meteorologist  is predicting a cold spell this weekend.  He even used a blue icy-wind graphic to drive home his point.  However, I am confused.

Admittedly, it will be cooler on Saturday.  It just seems a bit dramatic to use the term cold spell and graphics with blue icy-winds.  The coldest day will be in the upper 50’s and it’s still February.

Maybe the meteorologist has a different definition of cold than I do.  What do you think?